GLP has appointed Mods Art Srl as its new Italian distributor. The move was confirmed by GLP Sales Executive, Sven Heindl and the Italian company’s chairman, Dr. Giacomo Laria.
Mods Art was formed in 2010, initially as an audio company and is today owned and managed by Dr. Larìa, and technical director and CEO, Luigi Lombardi. They have been distributing a full range of video and lighting as well as audio from their base on the Adriatic coast since Laria joined the company in 2016.
“It was important to be able to offer our customers a 360° solution, and following our agreement with GLP we appointed [experienced lighting professional] Alessandro Righi to become the technical referent for this brand,” he said.
He said the company had previously turned down other requests for representation by lighting companies. “This is because our philosophy is really concentrated on technology and research. This we have found in GLP and we are proud to represent this brand in the Italian market. We are impressed not only by the technological innovation but also the reliability of the products — and the GLP team itself, which is both professional and positive.”
He said that Mods Art will be looking to build the GLP brand “from the bottom up” in Italy. “We are working to introduce GLP at the top level, which is quite a challenge with so many high profile lighting manufacturers in Italy.”
But initial reaction, following open days and a presence at MIR (Music Inside Rimini) has been 100% positive, he confirmed. “The feedback has been excellent and we are highly optimistic,” Dr. Laria continued.
In fact Mods Art recently supplied a quantity of X4 Bars to major Italian rental company Agorà for use on the Jovanotti tour, and have several other projects pending.
Looking to the future, Mods Art has a dedicated division for seminar and demo activities, managed by Alessandro Righi, and an active social media and trade advertising programme managed by Laura Benigna. “On top of that,” states Dr. Laria, “we are on the road every day.”
In summary he says, “The most exciting products for us are the JDC1 and the X4 Bar series — specifically for the concert touring market — but we also have important projects with the impression series in different markets. We believe that all GLP products have a good market potential.”
Sven Heindl added, “Mods Art is a dynamic and positive young company and I could see the mood and ambition from the number of visitors attending the booth at MIR. We look forward to a long and successful future working together with them.”
