GLP Brings Emotion To Mercedes-Benz’s Brand Universe at IAA Mobility 2025

GLP Brings Emotion To Mercedes-Benz’s Brand Universe at IAA Mobility 2025

At this year’s IAA Mobility in Munich, Mercedes-Benz showcased its brand universe in the open space of the Apothekenhof (‘Apothecary Courtyard’) of the Residenzhöfe, a museum complex. The team from TLD Planungsgruppe GmbH was responsible for the technical planning, implementation, and lighting design. High-performance LED systems from GLP, including the KNV Cube and the new JDC Burst 1, were at the heart of the presentation. In addition to the freely accessible open space in Munich’s city centre, Mercedes-Benz also had a presence at the IAA Summit on the exhibition grounds, where the brand’s technical expertise was the focus. The open space,…

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