GLP Inc report an overwhelming success at the recent LDI 2015 in Las Vegas — not only because of the response the company received to its new generation of impression LED fixtures but also for the awards with which it was accoladed.
GLP designed what was comfortably the largest trade show stand they had ever assembled and it certainly paid dividends, as they picked up the LDI award for Best Product Presentation, and also won an Honorable mention in the ‘Best Debuting Product: Lighting’ category for new additions to the X4 family of fixtures.
Charged with designing and programming the lightshow was Matt Shimamoto of Volt Lites, while the overall booth design was a collaborative effort between him and GLP Inc. president, Mark Ravenhill.
According to Ravenhill, by integrating all their represented brands, including G-Lec, Cosmic Truss and Scenex, within an impressive 50ft x 50ft display, they were able to ignite the interest of users, including designers, consultants and rental houses right across the board.
The stand was divided into two main sections; the front area contained a number of product demonstration zones, information counter and hospitality — with an open bar and ‘lounge’ for visitors to relax and sit down.
In this section a large wall was lit by a row of X4 Bar 20’s, in front of which was a wall of Cosmic Truss U-Torms (a flexible solution for suspending drop fixtures and finding tormentor positions) with alternating X4 and X4 S units. The U-Torms themselves were short-listed for a Parnelli Award, with David Park responsible for designing the Cosmic Truss area.
From the open and welcoming entry area, visitors were able to proceed through a small tunnel lined with G-LEC Solaris balls, forming an alluring 360° LED video curtain which guided them to the second part of the booth. This featured a fully time-coded lightshow including a formal introduction to GLP’s new products being shown at LDI — principally the impression X1, X4 L and X4 Atom.
Initially set to run every hour, so popular did the early lightshows prove that GLP found it necessary to double the frequency by adding shows on the half hour. “The popularity continued right up until the final show, and it was a standing room only affair,” reports Mark Ravenhill.
Away from the booth, the Best Product Presentation award was accepted by Ravenhill and company founder, MD Udo Künzler. “Everyone was hugely proud of the award,” declared the former.
“For this we have to give praise to lighting designer Matt Shimamoto [of Volt Lites] who designed and programmed the lightshow,” Mark continued. The overall booth design was a collaborative effort primarily between Matt and himself, with David Park creating the Cosmic Truss area.
Mark also paid credit to Nate Files who programmed the lighting for the front part of the booth, which mimicked the show that was taking place behind through time-code.
In conclusion, GLP Inc’s president admits, “I have been wanting to do a nostalgic ‘throwback’ lightshow to the ones where I won awards as a programmer around 20 years ago. This year all the stars aligned and it proved to be phenomenal for all of us!”
